We are involved in the development of an interesting product called Traceconn, which is used to recognise people's faces. The device focuses on the face, from which it determines basic characteristics such as gender, age, but also the emotions of the person in a given situation. This information is processed and further used to display targeted advertisements to the customer in the store, for example. For Traceconn users, this tool improves the targeting of their marketing communication to a specific target group, who can then personalize the message very well.